The LEGO Group is launching a new YouTube livestream series to help young football fans build excitement ahead of England's FIFA World Cup 2026 group-stage matches.
Titled The Build-Up, the limited series will air before each of England’s three Group L fixtures this June, blending football discussion with LEGO building challenges and live audience participation.
Presenter Manny Brown will host the livestreams from 6pm to 7pm on June 17, 23 and 27. He will be joined by a different guest for each episode, including former England sprinter and television personality Harry Aikines-Aryeetey, content creator Harry Pinero and England Lioness Lauren Hemp MBE.

The show is aimed to give families something to enjoy together between the end of the school day and England's late-evening kick-offs. During each episode, Brown and his guests will react to team news, share predictions, tackle LEGO-themed challenges and debate the tournament's biggest talking points.
Viewers will also be able to take part live by voting on predictions, suggesting builds and joining the discussion in real time.
The Build-Up will stream live on Manny Brown's YouTube channel on June 17, June 23 and June 27, ahead of England's matches against Croatia, Ghana and Panama respectively.
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